Joshua Martin
Writer, editor, and content systems builder. Working in digital media since 2010, now operating where editorial craft meets AI.
I spent over a decade covering the NBA and basketball culture: seven years at Bleacher Report, plus Complex and USA Today Sports Media Group, before co-founding CloseUp360 as Editorial Director.
Along the way, I started writing about concerts and festivals for Live For Live Music in 2015, encountered my first piece of AI-generated sports content in 2016 (a moment I’ve finally begun unpacking in One Guy On AI) and picked up live music photography in 2019.
Today, I build AI-augmented content systems and ghostwriting engines for executives and brands, and work as an expert evaluator of large language model outputs. I also publish 2 Much Live Music, a monthly newsletter built around my concert photography, and draw the portraits behind The Charcoal Club. Different mediums, same job: figuring out what’s worth someone’s attention, and delivering it well.
Bleacher Report · 2018
The flagship culture feature from seven years covering the NBA and basketball culture at Bleacher Report.
Read at Bleacher Report →
CloseUp360 · 2018
A reported profile of the Hall of Famer’s life in Ruston — the first access he’d granted in his home state since retiring.
Read at CloseUp360 →
A first-person account of watching AI arrive in media, beginning with a 2016 encounter with AI-generated sports content.
Read the latest installment →
Live For Live Music · 2026
Feature review from Sphere in Las Vegas, with original photography.
Read at Live For Live Music →
Live For Live Music · 2026
Festival coverage from Denver, with original photography.
Read at Live For Live Music →
Shooting concerts and festivals since 2019. Full archive and monthly coverage at 2muchlivemusic.com.
Selected work on Instagram →
Joshua Martin is a writer, editor, content systems builder, artist and photographer based in Santa Monica, California. He studied sociology at UCLA, where he was elected to Phi Beta Kappa. His written work has been featured by Bleacher Report, Complex, CloseUp360 and Live For Live Music.
